Finland · Creator Collective

Some
Crew

Some Crew is a collaborative social media startup based in Finland, bringing together skilled people with different strengths to create entertaining, funny and highly shareable content.

Entertainment · Comedy · Group dynamics · Viral moments

Explore the idea How it works

SKILLS + IDEAS

CREATE / FILM / EDIT

BUILD TOGETHER

CREATE
TOGETHER

Some Crew

The idea

Build something together.

Some Crew is a collaborative social media project built around a simple idea: a group of friends creating entertaining and funny content together.

Our focus is entertainment and comedy, with the goal of capturing funny moments, challenges, unexpected situations, conversations, adventures and other experiences that people genuinely enjoy watching and sharing.

The main concept is to create content around interactions between friends, capturing natural, funny and entertaining moments that can be turned into engaging and potentially viral videos.

The channel can also include solo videos featuring individual team members, allowing different personalities and ideas to become part of the content when it makes sense.

The idea is to combine different personalities, skills and perspectives to create content that feels natural, authentic and entertaining.

Rather than relying on one person to do everything, we're building a team where everyone contributes in their own way — whether that's coming up with ideas, writing scripts, filming, editing, being on camera, or helping grow the business behind the channel.

The goal is simple: Create amazing content, build an incredible community, and grow our channel and business together!

What we're building

A skilled crew.
A shared channel.
A lot of content.

We're building a social media entertainment channel focused on comedy, group dynamics and viral moments.

Content can take many forms.

Funny moments

Challenges

Group activities

Reactions

Experiments

Adventures

Interactions between friends

Short-form videos

Longer YouTube videos

Solo videos featuring individual team members

Trends and viral concepts

Original ideas created by the team

Always evolving.

The exact formats can evolve as we learn what our audience enjoys.

The crew

Everyone has a role.

A successful channel needs more than people who appear on camera. We want to build a team where different people can contribute their strengths while working toward the same goal.

01 / PRODUCTION

Video Makers

Make the content happen.

Camera operation
Setting up shots
Filming group activities
Managing basic lighting and audio
Helping plan shoots
Making sure we capture enough usable footage

02 / IDEAS

Scriptwriters & Idea Creators

Turn random ideas into content.

Coming up with video ideas
Developing concepts
Writing scripts
Researching trends
Developing jokes and situations
Planning video structures

03 / POST-PRODUCTION

Video Editors

Turn footage into something people want to watch.

Editing YouTube videos
Editing TikTok / Shorts / Reels
Adding music and sound effects
Captions and graphics
Pacing and storytelling
Thumbnails and visual assets

04 / ON CAMERA

Presenters & On-Camera Creators

Bring the personality.

Appearing in videos
Hosting videos
Presenting challenges
Acting in sketches
Creating spontaneous content
Bringing personality and humor

05 / BUSINESS

Business & Growth

Build the business behind the channel.

Reaching out to potential partners
Finding sponsorship opportunities
Communicating with brands
Negotiating and closing deals
Maintaining the website
Exploring additional revenue streams

One role
doesn't define you.

These roles give the team structure, but members are encouraged to contribute in other areas when they can. Someone might primarily be an editor but also appear in videos. Someone might primarily develop ideas but help with filming. Someone might be a presenter who also helps develop concepts.

The goal isn't to create rigid departments. The goal is to make sure the important work gets done while allowing everyone to contribute where they're strongest.

The commitment

8h

MINIMUM WEEKLY CONTRIBUTION

What we expect from each member.

To keep the project moving, every active member is expected to contribute at least 8 hours per week.

This is the minimum commitment during the early stage of the project. Members are welcome to contribute more than 8 hours when they have the time and motivation, but anything above 8 hours is optional at this stage.

8 hours every week is more valuable to the team than 30 hours one week and nothing the next.

8hMinimum weekly contribution

+Do more when you can

↻Keep the project moving every week

How we work

We're building this together.

The channel isn't based on one person assigning tasks to everyone else.

Develop content ideas

Bring concepts, jokes, formats and opportunities to the table.

Decide what concepts to produce

Work together to choose the ideas worth turning into videos.

Plan shoots

Coordinate people, locations, equipment and production.

Create and publish content

Film, edit and publish consistently across platforms.

Review what works

Look at audience reactions, performance and feedback.

Improve the channel

Learn from every upload and keep developing the format.

Different people will take responsibility for different parts of the process, but the project remains a shared effort.

This is about building something together and giving everyone the opportunity to contribute to the success of the channel.

Inspiration

We're not trying to copy anyone.

These are just some inspiration channels that demonstrate what can happen when personalities, content and teamwork come together.

offline - Some Crew

Creator collective

OfflineTV

A creator group built around personalities, collaborations and entertainment.

sidemen - Some Crew

Creator group · Entertainment

Sidemen

A strong example of how a creator group can turn individual personalities and interactions into a large entertainment brand.

otk - Some Crew

Creator collective

OTK

Another example of a creator collective combining different personalities, content formats and individual creators under a shared brand.

Our approach will be different. We're going to develop our own identity, style, personalities and formats.

The main concept is to create entertaining content around interactions between friends, while also leaving room for solo videos featuring individual team members.

These channels are simply examples that help demonstrate the type of concept we're building and what's possible when a group works together.

Our roadmap

From idea to audience.

01 / BUILD

Build the Crew

Bring together people with complementary skills, personalities and a shared interest in creating entertainment content.

02 / CREATE

Start Creating

Develop ideas, film content, edit videos and begin publishing consistently across our chosen platforms.

03 / LEARN

Learn What Works

Study audience reactions, views, retention, engagement and feedback to understand what people enjoy.

04 / GROW

Grow the Audience

Double down on successful formats, improve production quality and build a recognizable channel identity.

05 / MONETIZE

Monetize

Once the channel has sufficient reach, explore sponsorships, advertising, affiliate marketing and other revenue opportunities.

06 / SCALE

Scale the Project

Use the revenue and audience to improve the content, expand opportunities and potentially grow the team.

Revenue model

When the channel earns, the crew earns.

The project is being built collectively, and profits generated by the channel will be shared among active members based on their contribution.

Contribution-Based Profit Sharing

Profit shares will be calculated based on the hours contributed by each active member. Members who contribute more hours can receive a larger share of the distributable profit.

Revenue Streams

YouTube advertising revenue, TikTok / platform monetization, brand sponsorships, affiliate commissions, partnerships and other channel-related revenue.

Worked Hours

Every active member is expected to contribute a minimum of 8 hours per week. Additional hours are optional and can contribute to a member's eventual profit share.

Transparency

Worked hours should be recorded consistently so everyone understands how the profit-sharing calculation is made.

Payouts

Payouts will be distributed according to an agreed schedule once the channel generates distributable profit.

Shared Success

The goal is to keep the system transparent and fair for everyone involved as the channel grows.

The exact payout schedule will be agreed upon by the team before the channel begins generating significant revenue.

Resources

What we already have.

We already have people with different skills, equipment and experience that can help us get started.

Creative & Technical

Marketing
Sales
Video editing
Web development
Coding
Scripting
Trend analysis
Presentation

Production

Our current members already bring production experience and equipment that can help us start creating content.

Equipment available within the team

Some of the equipment and resources are currently owned or available by individual team members and can be used for the project when needed. These are not necessarily assets owned by Some Crew itself, but resources that members can contribute to the production.

Canon 700D

DJI Mobile

DJI Mini Mic 1x1

RØDE VideoMic GO

Camera Steadycam Stabilizer

These resources give the team a starting point for filming and producing content without needing to build the entire production setup from scratch. As the channel grows, the team can continue adding equipment, skills and resources where they are needed.

Join the crew

Who should join?

We're looking for people who want to build something rather than simply participate occasionally.

Enjoy entertainment and comedy

Like creating things

Are comfortable working as part of a team

Can consistently contribute at least 8 hours per week

Bring a useful skill or perspective

Are willing to learn

Want to build something rather than simply participate occasionally

Are excited about seeing where the project can go

You don't need to be an influencer, professional editor or experienced entrepreneur.

You just need to bring something to the table and be willing to contribute consistently.

The beginning

Let's build something big.

A group of friends.
Different personalities.
Different skills.
One channel.
One shared goal.

Create something entertaining. Build an audience. And see where it takes us.